Art For Everyone: The Artist Business Course
The business education your MFA never gave you
Hosted by Liz Lidgett, build a sustainable business around your art. Here's the top three takeaways from the six-week online course:
Build the business behind your art. Set up your business properly, price your work, create contracts, understand your finances and build a practical one-year plan.
Build visibility and multiple income streams. Develop your brand, website, email list, press and gallery relationships, while creating multiple ways to earn from your work without burning out.
Present, sell and grow your work professionally. Create the professional materials you need to be taken seriously, and learn how to turn opportunities into sales through direct sales, commissions, galleries and licensing.
The 6-week outline
Every module includes self-paced video lessons lead by Liz Lidgett with actionable worksheets, checklists and next steps.
Course payment, $495
Current introductory price, subject to change in 2027
Hosted on Circle, this self-paced six-week course takes you step-by-step through the business of being an artist. Your one-time payment gives you access to the full curriculum, practical tools and resources you need to build a more sustainable career—no membership, no monthly subscription, no recurring fees.
Take it further: Portfolio review with Liz Lidgett, $250
Course graduates have the option to schedule a one-on-one consultation with Liz Lidgett, including a 1-hour personalized portfolio review. For an additional $250, you can take this next step and receive personalized guidance tailored to your medium, artistic style and current platform.
Please note: All course purchases are final and non-refundable due to immediate access to the digital course materials.
Why Liz Lidgett?
Liz Lidgett has spent more than 15 years at the intersection of art, business and the people who make the art world work. As a gallerist, curator, mentor, and author, she has built her career not just looking at art, but helping artists build careers around it.
Through her gallery in Des Moines, Iowa, Liz has represented more than 120 artists, working directly with artists at different stages of their careers and helping them navigate pricing, presentation, promotion, sales and long-term relationships with collectors. She has also mentored artists one-on-one, from emerging young artists to established career artists.
Liz has seen firsthand how much talent exists in the art world—and how often talented artists lack the business knowledge and support to build sustainable careers. She knows what artists need to succeed, what galleries and collectors are looking for, and how to turn those lessons into practical, actionable steps.
This isn't business theory from someone looking in. It's the real-world education Liz wishes every artist had access to from the beginning. She wants artists to have the knowledge and confidence to build a career that lasts. This course is her way of helping make that possible.
HEAR FROM THE ARTISTS
What they're saying
Not having gone to art school, I’ve been piecing things together as I go. But I gained more practical information and insight with Liz than I have in the past several years combined.
Holly B. / California
Liz is the art world's most approachable trailblazer. I can't say enough good things about her breadth of knowledge and enthusiasm for helping artists succeed.
Allison J. / Georgia
One of Liz's greatest strengths is her ability to take an industry that can feel complicated and tricky to navigate and distill it into information that is clear, practical and genuinely helpful.
Kristen A. / Colorado
What stands out most is not only Liz's extensive experience and credibility within the industry, but also her warmth and genuine commitment to helping artists grow.
Anee S. / Massachusetts
HEAR FROM LIZ
30-second clip from Module 6: Getting Your Work Sold!
Working with Liz has been such an enriching experience. The guidance, encouragement and support she has given me has played an integral role in the development of my career. Her expertise in the industry and her genuine dedication to artists' growth makes her the perfect person to lead this course.
Jenna B. / Iowa
LEARN MORE ABOUT LIZ LIDGETT
Gallery owner & curator, author, public speaker & more
