Art For Everyone: The Artist Business Course

The business education your MFA never gave you

CLAIM YOUR SPOT

Hosted by Liz Lidgett, build a sustainable business around your art. Here's the top three takeaways from the six-week online course:

Build the business behind your art. Set up your business properly, price your work, create contracts, understand your finances and build a practical one-year plan.


Build visibility and multiple income streams. Develop your brand, website, email list, press and gallery relationships, while creating multiple ways to earn from your work without burning out.


Present, sell and grow your work professionally. Create the professional materials you need to be taken seriously, and learn how to turn opportunities into sales through direct sales, commissions, galleries and licensing.

The gallery, Nate Nettleton

The 6-week outline

Every module includes self-paced video lessons lead by Liz Lidgett with actionable worksheets, checklists and next steps.

  • Module 1: Setting Up Your Business Right

    Build a strong foundation for your art business, from defining your practice to getting organized, setting your prices and planning for what’s ahead.

  • Module 2: Marketing

    Get your art in front of the right people, build your presence, and create meaningful connections with your audience—all while finding marketing strategies that work for you.

  • Module 3: The Financials

    You’ll learn the difference between revenue and profit, build a simple P&L, track expenses and deductions, manage cash flow and reserves, find the right accountant and price your work with profit in mind.

  • Module 4: The Revenue Streams

    Explore new ways to grow and diversify your art business, discover opportunities that align with your work, and create a plan for building more sustainable income. Learn from five guest artists who are successfully making it happen.

  • Module 5: The Professional Package

    Get your artwork presentation-ready, organize your inventory, and create polished materials that make it easier to share, apply and sell your work.

  • Module 6: Getting Your Work Sold!

    Learn how to turn opportunities into sales, build lasting relationships, and confidently grow your network within the art world.

One-time payment, $350


Hosted on Circle, this self-paced six-week course takes you step-by-step through the business of being an artist. Your one-time payment gives you access to the full curriculum, practical tools and resources you need to build a more sustainable career—no membership, no monthly subscription, no recurring fees.

ACCESS THE COURSE

Why Liz Lidgett?


Liz Lidgett has spent more than 15 years at the intersection of art, business and the people who make the art world work. As a gallerist, curator, mentor, and author, she has built her career not just looking at art, but helping artists build careers around it.


Through her gallery in Des Moines, Iowa, Liz has represented more than 120 artists, working directly with artists at different stages of their careers and helping them navigate pricing, presentation, promotion, sales and long-term relationships with collectors. She has also mentored artists one-on-one, from emerging young artists to established career artists.


Liz has seen firsthand how much talent exists in the art world—and how often talented artists lack the business knowledge and support to build sustainable careers. She knows what artists need to succeed, what galleries and collectors are looking for, and how to turn those lessons into practical, actionable steps.


This isn't business theory from someone looking in. It's the real-world education Liz wishes every artist had access to from the beginning. She wants artists to have the knowledge and confidence to build a career that lasts. This course is her way of helping make that possible.

HEAR WHAT ARTISTS

have to say

Not having gone to art school, I’ve been piecing things together as I go. But I gained more practical information and insight with Liz than I have in the past several years combined.

Holly, California artist

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LEARN MORE ABOUT LIZ LIDGETT

Gallery owner & curator, author, public speaker & more