Who is Erika Veurink?

Liz Lidgett • February 3, 2025

Welcome Erika Veurink, this months guest curator, blogger and fashion extraordinaire! Erika has all the things going for her — incredible style, amazing writer, impeccable taste, joyous connector and best of all—an Iowa girl at heart. She is one of my favorite people to follow. Her recommendations become must-haves because I know she’s never going to steer me wrong.

I’m thrilled she curate dan edit this month featuring works by our artists, and I know you’ll love her perspective as much as I do.

Erika Veurink | writer, brand strategist, and founder of EV Salon

Erika Veurink is a writer, brand strategist, and founder of EV Salon, based in Brooklyn by way of Iowa.

Fun facts about Erika: She writes Cup of Jo’s monthly fashion column and loves shopping for secondhand clothes at Worn and the Salvation Army downtown in Des Moines. Erika collects art as a way to build a sense of home while renting in the city. "I can’t wait to have a fabulous country space where all of it can live for good," she says, "but for now, they’re city dwellers just like me."

Erika Veurink | Photo Outlet: Into The Gloss | Photographer: Shana Jade

"Living in New York, art can feel like the only permanent thing about where you live. People move apartments all the time, and when I made the city my home over a decade ago, I brought a few framed pieces from Iowa with me. They're still a part of my collection today. " –Erika

Erika Veurink | writer, brand strategist, and founder of EV Salon

"Working with Liz was a no-brainer. When I got married a few years ago, I knew I wanted to register for a piece of art that would always remind us of that day." - Erika

Erika's Curated Collection is Now Live!

Use Code: ERIKA10 to receive 10% off Erika's Curated Collection ! This curated page will be live through March 2nd.

By Liz Lidgett March 5, 2026
As I prepared my home for a few fun PR moments, I finally tackled the projects that had been lingering on my to-do list. With the help of Hannah, our Director of Interior Design, my living room now feels fully complete.
By Lauren Pardoe March 3, 2026
Our take on this year’s Grammy looks and the pieces from our gallery they instantly reminded us of.
By Hannah Jacobus February 26, 2026
As the Membership Chair of the National Kitchen & Bath Association Iowa Chapter, I attended training and the KBIS trade show that was insightful and inspirational.
Show More